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Shulamith Kreitler is an author and psychology theorist whose career as a clinical health psychologist and researcher has spanned more than four decades and earned her an international reputation. For over 40 years she has been full professor of psychology at Tel-Aviv University. She has taught at Harvard, Princeton, Yale, and elsewhere. A pioneer and champion of psycho-oncology in Israel, she currently directs the Psychooncology Research Center at the Sheba Medical Center. She co-developed the Theory of Meaning and Cognitive Orientation, on the basis of which she proposed the Cognitive Orientation Model of Wellness and applied this model to cancer. Dr. Kreitler has also contributed extensively to theories of meaning, personality, art, consciousness, pain, end-of-life and quality of life. Dr. Kreitler has published over 200 articles, 103 book chapters and 15 books.