Branding Guidelines and Identity Resources

The resources listed below are meant to support faculty and staff members of the UCSF Helen Diller Family Comprehensive Cancer Center.

The HDFCCC identity system is based on Identity Standards developed by UCSF University Relations and we encourage you to familiarize yourself with these guidelines. The standards must be supplied to graphic designers who are contracted for print or web creative services, and they are available to any faculty/staff who want background on institutional identity. 

Helpful links:

Contact HDFCCC Communications if you need:

  • Logo:
    To request the UCSF-HDFCCC logo, please contact the Communications Unit by email. The logo exists in a variety of file formats, to suit both print and digital media as well as commercial offset printing and desktop applications. The appropriateness of a specific file format is determined by usage.  
  • Powerpoint templates: Available in 2 sizes depending on your usage needs:
  • Presentation Folders:
    The Cancer Center’s Communications Unit stocks two-pocket 9"x12” presentation folders for organization and distribution of printed materials. Available at no cost. To order, contact Karen Gehrman by email.
  • Seminar Flyers:
    A letterhead shell for promoting seminars is finished at point of use by desktop printer or photocopier. Available at no cost. To order, contact Karen Gehrman by email. A PowerPoint template for use with this letterhead is available here.
    For users who will be distributing a seminar flyer ONLY as a digital file, download a PowerPoint template.

    More information about UCSF campus-wide identity standards can be found at  

Questions can be directed to the Cancer Center’s Communications Unit, 415.476.5438.