Outreach

Community Collaboration Program

The goal of the U56 Community Collaboration Program is to establish successful and trusting collaborations among UCSF, SFSU and minority communities in the Bay Area that support the conduct of projects that reduce cancer health disparities. The collaborations developed in this program focused on the three largest minority groups by percentage of population in the area, Chinese Americans (19.6%), Latino Americans (14.1%), and African Americans (7.8%). The activities included pilot projects and 18 mini-grants to promote cancer prevention in a variety of communities.

Led by Drs. Tung Nguyen (UCSF) and Leticia Marquez-Magana (SFSU) and a team of multi-cultural professionals, the program has been successful in achieving this goal over the last five years. One key to the program's success has been the use of community-based participatory research (CBPR) principles in which outreach is viewed as the fundamental component of any intervention.

Collaboration in the African-American community focused on creation of linkages with ten African American ministers and two community organizations, the African American Prostate Cancer Project and the San Francisco Faith-based Coalitions. Through breakfast meetings, specific objectives and activities were developed. First, UCSF physicians conducted prostate-screening services at health fairs in the community. Second, Youth in the House, a program to raise awareness of African American high school students about careers in cancer research and care was developed. In turn, this led to successful applications and matriculation by five students from Youth in the House to a competitive Summer Medical Academy run by Faces for the Future at Children's Hospital of Oakland. In response to needs assessments with the African American faith community in 2005, a Continuing Ministry Education seminar series was developed. The initial focus of working with African American ministers through breakfast feedback sessions and cancer education seminars has continued. Further program development has been driven by ministersÕ feedback. Continuing on the success of our two previous Ministers Cancer Education Series Seminars (Prostate in 2006 and Colon in 2007), we are currently in development of another Spring 2008 Cancer Education Seminar series tentatively to be on the topic of Breast Cancer. Our examination of previous feedback surveys has led us to make the following revisions: i) a shorter seminar duration of two to four hours. ii) a targeting of the faith coalition meetings where ministers already gather. Iii) and notifying ministers in the fall of all seminars/events for the following calendar year. 2008 looks to be an exciting year for our faith community involvement.

The focus of collaboration with the Asian-American community was a partnership with Asian American Network for Cancer Awareness, Research, and Training (AANCART) which sponsors a number of projects. One of the activities in this program was hosting of Chinese-language public service announcement on diet & exercise. Another was a successful pilot program using lay health workers to promote colorectal cancer screening among Chinese Americans resulted in an abstract presented at APHA in Nov 2007. Additional information on this project is provided under the Research page.

For the Latino-American community, the partnership assisted with development of Clinica Martin Baro, a free weekly health clinic for day laborers, in the Mission District which opened in January 2007. This clinic engaged students from UCSF Medical School and SFSU to provide health education. In addition, a Spanish-language video for promotion of colorectal cancer screening was developed by Drs. Lena Zhang (SFSU) and Rene Salazar (UCSF). Additional information on this project is provided under the Research page.

In June 2006, Drs. Ferreira and Salazar began an asset mapping of the services provided through the UCSF Comprehensive Cancer Center (UCSF-CC). This project, entitled ÒBridging the Gap: Evaluating the Awareness of UCSF Comprehensive Cancer CenterÕs Services Among San Francisco Community Health CentersÓ, was funded by the UCSF Mt. Zion Health Fund. Its primary goal is to improve the visibility of the Center among diverse communities in San Francisco. This work included mapping services provided through the UCSF Comprehensive Cancer Center including the Carol Franc Buck Breast Care Center and identified specific patient navigation services that may benefit patients receiving their care at the Center.

SFSU-UCSF U56 CANCER AWARENESS MINI-GRANTS

2005-2006
Documenting Research-Provider-Survivor Discussions on BCA & Cervical Cancer Among Women of Color- 4/8/05 Health Forum. Diaz, Raphael M., MSW, PhD, Professor & Director, Cesar Chavez Institute, SFSU

Prostate Cancer Lay Leaders Early Detection Training Program-Partner with ACS to recruit laymen from churches to participate in ACS PCA Training Program. Brown, Gloria, Mills-Peninsula African American Community Health Advisory Committee

"Colorectal Cancer Awareness for Chinese Speaking Adults in San Francisco." Translate ACS information kit into Chinese for educational sessions in SF Chinese community. Fung, Lei-Chun, MPH, MSW, Health Educator Chinatown Public Health Center

'The Women's Community Clinic Cervical Cancer Awareness and Prevention Project (CCAPP)". 3 health education sessions on cervical cancer & Pap testing to be held in the Mission District; one session to be conducted in Spanish. Magee, Catherine, MPH Candidate, SFSU Finance & Grant Manager, SF Community Power

'The "Each one, TEACH (Talk and Educate About Cancer and Health) one" Project.' Focus Groups on how cancer affects AA women in Oakland/Berkeley. Brown, Katherine, CH Worker, City of Berkeley, MPH Student SFSU

"Early Detection of Breast Cancer for Hmong Women" Develop breast cancer educational PSA in Hmong to be aired on Hmong Radio stations in the Central Valley. Orozo, Graciela Leon, PhD, Assistant Professor, SFSU

"Perception of Breast Cancer Risk in Chinese American and Filipina American Women." Education about preventive & screening via Focus Groups. Chen, Melinda, 2nd Year Resident, Primary Care Internal Medicine, UCSF

"Recycle, Reduce, Re-use Curriculum: A Project-Based learning Module for First Graders." Teach West Oakland school children how environmental conditions are associated with cancer. Clouse, Megan. MPH Candidate (May 2005), SFSU

"Increasing Access to Complementary Alternative Medicine for Low-Income Women with Cancer." Burns, Beverly, Medical Director Charlotte Maxwell Complementary Clinic

"Spreading the Word, Why Prostate Cancer is Our Community Issue" Bobinet, Kyra MD, Executive Director, Vision Youthz

Treatment-Related Decision Making in Latino and Caucasian Men with Prostate Cancer. Develop demographic survey to see how patients with low grade PCA cope & decision-making process. Teaching sessions will be conducted in Spanish for Latino men. Rivas, Nancy and Collins, Lisa MS students in SFSU Nursing Program; also part of Nursing Recruitment U56 Program

2006-2007
"Men's Cancer and Health Awareness Forum" Matthews, RN, Patricia

"African American Women and Breast Cancer Awareness" Harris, Jamila, SFSU student

"Spanish Speaking Women's Cancer Initiative (SSWCI), Community Education Events" Prieto-Ruiz, Maximiliana

"One-Day Workshop on: SFSU-UCSF Collaborations that Promote Cancer Awareness in Underserved Communities" Rothman, Barry Ph.D, Professor, SFSU

"Dissemination of Cancer Education and Prevention Services in Low-income, Low-literacy Latinos" Quiñónez, Zoel, UCSF Medical Student.