University of California San Francisco
Helen Diller Family Comprehensive Cancer Center
Pamela May Ling, MD, MPH

Pamela May Ling, MD, MPH

Professor, Department of Medicine (General Internal Medicine), UCSF

Cancer Center Program Memberships

Tobacco Control

Research Summary

My cancer-related research focuses on the prevention of tobacco-related cancer. Tobacco is responsible for 35% of cancer deaths, and my work aims to understand the strategies used to promote tobacco uptake and continued use by the tobacco industry, and how to counter-engineer these strategies to improve tobacco control and cancer prevention programs and policies. I am recognized internationally as an expert in tobacco marketing strategies targeting specific audiences, particularly young adults and women, and the use of social culture in tobacco marketing and counter-marketing campaigns. I am the Principal Investigator of two major grants funded by the National Cancer Institute: a U01 project evaluating novel interventions to prevent tobacco use among young adults in bars and nightclubs, and an R01 study of smokeless tobacco and electronic cigarette marketing and counter-messaging. I am also the Co-investigator on the UCSF FDA Tobacco Center of Excellence on Regulatory Science (TCORS) with Dr. Stanton A Glantz and Dr. Neal Benowitz. I am also the Director of the Postdoctoral Fellowship Training Program at the Center for Tobacco Control Research and Education since 2005. I have supervised over 56 postdoctoral fellows as director (19 as primary or secondary mentor), 20 predoctoral students and 4 junior academic faculty. I have over a decade of experience as a mentor in a wide variety of disciplines including social and behavioral science, communication, anthropology, history, economics, clinical medicine, sociology, and health education, and I have been repeatedly nominated for teaching and mentoring awards.

Education

Harvard & Radcliffe Colleges, A.B., 1990, History and Science
University of California San Francisco School of Medicine, M.D., 1996, Medicine
University of California Berkeley School of Public Health, M.P.H., 2000, Interdisciplinary Public Health
University of California San Francisco Center for AIDS Prevention Studies, Postdoctoral Research Fellowship, 1999-2002, media interventions, social marketing

Honors & Awards

  • 1986
    National Merit Scholar
  • 1987
    Detur Prize, Harvard University
  • 1986-1990
    John Harvard Scholarship, Elizabeth Cary Agassiz Scholar, Harvard University
  • 1990
    Phi Beta Kappa, Harvard and Radcliffe Colleges, Harvard University
  • 1991-1996
    Regent's Scholar, University of California San Francisco
  • 2004
    Stewart Trust Research Award, Univ of California San Francisco Comprehensive Cancer Center
  • 2005
    Most important and influential papers in Tobacco Control. Three papers voted by peers into the top ten in youth and tobacco advertising categories
  • 2005
    Outstanding Mentorship Award. Nominee. Postdoctoral Scholar's Association, University of California San Francisco
  • 2007
    Robert H. Crede Awards. Nominated both for excellence in Research and Clinical Care
  • 2008
    Robert H. Crede Awards. Nominated both for excellence in Research and Teaching
  • 2008
    Best Young Clinician-Investigator Award. Society for General Internal Medicine California/Hawaii Region
  • 2009
    Robert H. Crede Awards. Nominated both for excellence in Research and Clinical Care

Selected Publications

  1. Nguyen N, Holmes LM, Kim M, Ling PM. Using Peer Crowd Affiliation to Address Dual Use of Cigarettes and E-Cigarettes among San Francisco Bay Area Young Adults: A Cross Sectional Study. Int J Environ Res Public Health. 2020 Oct 20; 17(20).
    View on PubMed
  2. Li Z, Benowitz-Fredericks C, Ling PM, Cohen JE, Thrul J. Assessing young adults' ENDS use via Ecological Momentary Assessment and a Smart Bluetooth enabled ENDS device. Nicotine Tob Res. 2020 Oct 08.
    View on PubMed
  3. Erin A. Vogel, Jamie Guillory, Pamela M. Ling. Sponsorship Disclosures and Perceptions of E-cigarette Instagram Posts. Tobacco Regulatory Science. 2020 Sep 1; 6(5):355-368.
    View on PubMed
  4. Watkins SL, Thrul J, Max W, Ling PM. Real-World Effectiveness of Smoking Cessation Strategies for Young and Older Adults: Findings From a Nationally Representative Cohort. Nicotine Tob Res. 2020 Aug 24; 22(9):1560-1568.
    View on PubMed
  5. Nguyen N, McQuoid J, Neilands TB, Dermody SS, Holmes LM, Ling PM, Thrul J. Same-day use of cigarettes, alcohol, and cannabis among sexual minority and heterosexual young adult smokers. Psychol Addict Behav. 2020 Aug 17.
    View on PubMed
  6. Pasetes SV, Ling PM, Apollonio DE. Cognitive performance effects of nicotine and industry affiliation: a systematic review. Subst Abuse. 2020; 14:1178221820926545.
    View on PubMed
  7. Watkins SL, Thrul J, Max W, Ling PM. Cold Turkey and Hot Vapes? A National Study of Young Adult Cigarette Cessation Strategies. Nicotine Tob Res. 2020 04 21; 22(5):638-646.
    View on PubMed
  8. Lewis MJ, Ackerman C, Ling P. 'Being politically active does not have to be difficult.' A content analysis of tobacco industry-sponsored advocacy websites. Tob Control. 2020 Apr 20.
    View on PubMed
  9. Vyas P, Ling P, Gordon B, Callewaert J, Dang A, Smith D, Chan B, Glantz S. Compliance with San Francisco's flavoured tobacco sales prohibition. Tob Control. 2020 Apr 16.
    View on PubMed
  10. Holmes LM, Llamas JD, Smith D, Ling PM. Drifting Tobacco Smoke Exposure among Young Adults in Multiunit Housing. J Community Health. 2020 04; 45(2):319-328.
    View on PubMed
  11. Toledo G, McQuoid J, Ling PM. "It's Not Too Aggressive": Key Features of Social Branding Anti-Tobacco Interventions for High-Risk Young Adults. Health Promot Pract. 2020 Feb 28; 1524839920910372.
    View on PubMed
  12. Ling PM, Lisha NE, Neilands TB, Jordan JW. Join the Commune: A Controlled Study of Social Branding Influencers to Decrease Smoking Among Young Adult Hipsters. Am J Health Promot. 2020 09; 34(7):754-761.
    View on PubMed
  13. Kim M, Olson S, Jordan JW, Ling PM. Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing. BMC Public Health. 2020 Jan 23; 20(1):32.
    View on PubMed
  14. Yadav A, Ling P, Glantz S. Smokeless tobacco industry's brand stretching in India. Tob Control. 2020 Jan 09.
    View on PubMed
  15. Abdel Magid HS, Halpern-Felsher B, Ling PM, Bradshaw PT, Mujahid MS, Henriksen L. Tobacco Retail Density and Initiation of Alternative Tobacco Product Use Among Teens. J Adolesc Health. 2020 Apr; 66(4):423-430.
    View on PubMed
  16. Vyas P, Sturrock H, Ling PM. Examining the role of a retail density ordinance in reducing concentration of tobacco retailers. Spat Spatiotemporal Epidemiol. 2020 02; 32:100307.
    View on PubMed
  17. Blank ML, Hoek J, George M, Gendall P, Conner TS, Thrul J, Ling PM, Langlotz T. An Exploration of Smoking-to-Vaping Transition Attempts Using a "Smart" Electronic Nicotine Delivery System. Nicotine Tob Res. 2019 09 19; 21(10):1339-1346.
    View on PubMed
  18. Debchoudhury I, Ling P, Sacks R, Farley SM. Smoking Social Norms Among Young Adults in New York City. J Community Health. 2019 08; 44(4):772-783.
    View on PubMed
  19. Alison Chopel, R. Eugene Lee, Elizabeth Ortiz-Matute, Namiyé Peoples, Kim Homer Vagadori, Andrew Curtis, Pamela M. Ling. The META-Oak Project: Using Photovoice to Investigate Youth Perspectives on Tobacco Companies’ Marketing of E-Cigarettes Toward Adolescents in Oakland. SAGE Open. 2019 Jul 1; 9(3):2158244019857420.
    View on PubMed
  20. Hendlin YH, Vora M, Elias J, Ling PM. Financial Conflicts of Interest and Stance on Tobacco Harm Reduction: A Systematic Review. Am J Public Health. 2019 07; 109(7):e1-e8.
    View on PubMed

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