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"Gone are the days of mass-media marketing plans and short term customer relationships": tobacco industry direct mail and database marketing strategies.

Author List
Lewis MJ, Ling PM
Publication
Tobacco control
Publication ID (Profile URL)
https://researcherprofiles.org/profile/1193434
Publication Year
2015
PubMed ID
26243810
Publication Title
Lewis MJ, Ling PM. "Gone are the days of mass-media marketing plans and short term customer relationships": tobacco industry direct mail and database marketing strategies. Tob Control. 2016 07; 25(4):430-6.