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"The Big WHY": Philip Morris's failed search for corporate social value.

Author List
McDaniel PA, Malone RE
Publication
American journal of public health
Publication ID (Profile URL)
https://researcherprofiles.org/profile/1163612
Publication Year
2012
PubMed ID
22897536
Publication Title
McDaniel PA, Malone RE. "The Big WHY": Philip Morris's failed search for corporate social value. Am J Public Health. 2012 Oct; 102(10):1942-50.