Research Summary

I am known nationally and internationally for my research on the tobacco industry's strategic efforts to counter public health and on how tobacco policy problems are or are not being understood socially as actionable. To date, I have served as PI/MPI on more than 20 funded tobacco control-related research projects and have been continuously funded by NIH since 2001 across multiple projects. As editor-in-chief of Tobacco Control, the top international specialty journal in the field, I first editorialized in 2010 about the need to think explicitly about an endgame for the tobacco epidemic. Since then, my work has focused on thinking about and researching the tobacco endgame, and my two current projects focus on this topic. I have been a speaker on tobacco endgame thinking at numerous national and international meetings, conferences, and working groups. My team published the first analytic review of the endgame literature and we recently published a paper laying out the arguments for phasing out sales of cigarettes that has provided support for emerging national and international advocacy in this area. In previous studies, we explored the tobacco industry's targeting of various groups and their responses to such targeting, how 'corporate social responsibility' efforts from tobacco companies are perceived, how businesses decide to abandon tobacco sales, and tobacco control policy within the US military.

Research Funding

  • September 20, 2019 - August 31, 2023 - Tobacco retail policy innovation to reduce health disparities, Principal Investigator. Sponsor: NIH/NCI, Sponsor Award ID: R01CA229238
  • July 30, 2004 - February 28, 2016 - Barriers to Effective Tobacco Control Policy Implementation in the US Military, Co-Principal Investigator. Sponsor: NIH/NIDA, Sponsor Award ID: R01DA036507
  • September 1, 2011 - July 31, 2015 - Exploring voluntary tobacco-related initiatives by businesses, Principal Investigator. Sponsor: NIH/NCI, Sponsor Award ID: R01CA143076
  • August 1, 2010 - May 31, 2015 - Enhancing Civilian Support for Military Tobacco Control, Principal Investigator. Sponsor: NIH/NCI, Sponsor Award ID: R01CA157014


Southern Oregon College, Ashland, OR, A.S., Highest Honors, Nursing
University of California, San Francisco, B.S.N., Highest Honors; M.S., Community Health/Cross-Cultural Nursing
University of California, San Francisco, Ph.D., Nursing
Institute for Health Policy Studies, University of California, San Francisco, Postdoctoral Fellow, Health Policy/Health Services Research

Honors & Awards

  • 2006
    Sybil Jacobs Award for Outstanding Use of Tobacco Industry Documents, American Legacy Foundation
  • 2007-08
    Fulbright Distinguished Scholar Award for research in United Kingdom
  • 2008
    Appointed Editor-in-Chief, Tobacco Control international journal (BMJ publication; international open search)
  • 2011
    Excellence in Teaching Award, graduating MS students, School of Nursing
  • 2012
    Harold Luft Award for Mentoring in Health Services and Health Policy Research, Institute for Health Policy Studies, UCSF
  • 2013
    Humprey Oei Distinguished Lecture, National Cancer Centre, Singapore, July 19
  • 2014
    Helen Nahm Research Lecture Award, School of Nursing, UCSF
  • 2014
    Nursing Alumni/Mary Harms Endowed Chair
  • 2014
    Lifetime Achievement Award, Alcohol, Tobacco & Other Drugs Section, American Public Health Association
  • 2019
    Jane Norbeck Distinguished Alumna Award, UCSF SON Alumni Association
  • 2020
    Mentor of the Year Award, graduating doctoral students, UCSF SON

Selected Publications

  1. Malone RE Finding 'common ground' on shifting sands: observations on the conflicts over product regulation.  View on PubMed
  2. Malone RE The tobacco industry, 2020: a snapshot.  View on PubMed
  3. Smith EA, McDaniel PA, Malone RE California advocates' perspectives on challenges and risks of advancing the tobacco endgame.  View on PubMed
  4. Malone RE, Yerger VB GOOD TROUBLE.  View on PubMed
  5. Malone RE, Hoek J Political ineptitude, public anxiety and the undermining of the WHO.  View on PubMed
  6. McDaniel PA, Malone RE Tobacco industry and public health responses to state and local efforts to end tobacco sales from 1969-2020.  View on PubMed
  7. Malone RE 2019 Reviewers of the Year: improving the quality of the journal and the field.  View on PubMed
  8. Malone RE 'Sustainable' tobacco industry?  View on PubMed
  9. Malone RE JUUL: beaten-down innovator or vicious bully?  View on PubMed
  10. Smith EA, McDaniel PA, Malone RE Leadership Perceptions of Endgame Strategies for Tobacco Control in California.  View on PubMed
  11. Smith EA, Malone RE An argument for phasing out sales of cigarettes.  View on PubMed
  12. Malone RE Tobacco industry shoving its snout under the UN tent flap.  View on PubMed
  13. Forsyth SR, Malone RE Tobacco Content in Video Games: Categorization of Tobacco Imagery and Gamer Recall.  View on PubMed
  14. Forsyth SR, Malone RE "Playing the Movie Directly": Perceptions of Tobacco Content in Video Games.  View on PubMed
  15. Malone RE Reflections on a decade of editing Tobacco Control.  View on PubMed
  16. Malone RE Researching policy impacts.  View on PubMed
  17. van der Eijk Y, Bero LA, Malone RE Philip Morris International-funded 'Foundation for a Smoke-Free World': analysing its claims of independence.  View on PubMed
  18. Malone RE Keeping tobacco cheap: how tobacco companies undermine government tax measures.  View on PubMed
  19. McDaniel PA, Malone RE "You Want Your Guests to Be Happy in This Business": Hoteliers' Decisions to Adopt Voluntary Smoke-Free Guest-Room Policies.  View on PubMed
  20. Malone RE 'Stop me before I kill again': why Philip Morris International needs governments' help to quit smoking, and why governments need more pressure to do so.  View on PubMed

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